The companies and bodies need to think in advertising and promotion terms outside of the shooting fraternity.
Exactly, and I would add the shooting grounds too.
Kids can't afford the £40 - £50 lessons, but if grounds were to do it at cost (how much would 25 clays and 25 cheap carts be?) and throw in free instruction say once a month it would be a simple, cheap way of introducing youngsters to the sport (and hopefully some parents too).
Think of it as a 'loss leader' or better still an investment for the future of shooting.
Sure, not everyone would take it up as a sport, but those that don't will see shooting in a positive light and won't be susceptible to the ill informed views of others.