What you fail to mention, is that this area of land, up until recently. Used to be a golf course and before that was an open cast mine and then landfill. I’m of the opinion it will do Coal Aston well. I’d be more concerned about Peter Listers yard up the road that’s an eyesore. Various old machines rusting away and even a plane. Once completed it will provide valuable jobs to the area. A new championship golf course. And a lake amongst other things. The advert you mentioned was a full two page headline piece. I think you are too late as the main road has already been put in to the site, and I fail to see how the traffic will be an issue, as the entrance is straight off a bypass junction.
Just my opinion obviously