I had an e-mail from them (the French based sports supermarket) today entitled "Discover Shooting and Hunting". Perhaps we're in for some alternative budget supplies for our sport(s)?
Having said that, the last time I ventured into their Southampton store there was nothing remotely "country" in their stock.
Whilst there, I did ask their bicycle "expert" what the difference was between their £300 bike and the one costing £350, he told me it was £50. I eventually bought my (£650) bike elsewhere!