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It's been going on a lot longer than 8 weeks and is a fairly normal part of internet ad-selection. It's slightly misleading; 'offline' in this case means not on facebook. It's all about data sharing. It is how you end up with curiously specific adverts after buying something. I buy a new drysuit, suddenly the ads on facebook or pop up ads are about buying  wetsuits, kayak boots, paddles and so on. 

If you turn it off, which obviously stops data being passed on, you don't get fewer ads, it's just  get them for nonsense that you don't want or even have any interest in. So I buy a drysuit and get adverts for wonderbras instead...

Edited by chrisjpainter
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4 minutes ago, Scully said:

Do you mean ‘online but not on FB’? 
I’m not sure how they’re monitoring me ‘offline’, but if they’re doing it online they must be bored off their **** by now! 

Yes not on Facebook but online on other sites 

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The start of manipulating society by ostracising certain groups or individuals is a frightening thought, the social media giant's monitoring of its users' also stretches to activity on other websites and even their private lives, how far will this go? Will the very fact that we partake in country pursuits and post on websites like PW eventually see us ostracised as individuals or group, manipulation of society….https://www.dailymail.co.uk/news/article-7142935/Facebook-monitors-users-offline-behaviour-determine-Hate-Agent.html

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Funnily enough, my other half and I were talking about sex toys after watching something on telly, and the next day she was showing her colleagues at work something on her Facebook and on the suggest ads, it was all sex toys - needless to say she was fairly embarrassed. 

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Targeted adverts are scarily common now and getting more sophisticated. If you have a sky box the adverts during the on demand/catch up programs are likely targeted. Say you book with a certain holiday firm every May for the past few years but you haven’t this year they will target an advert to you tailored to what you usually book. 

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Facebook...is one of the more worrying aspects of our digital society, used by millions of humans with nary a thought for why it can be free to use - the information that Facebook extract and extrapolate on every single user is staggering, truly almost beyond belief. 

Netflix made a documentary called the 'Great Hack' which looks at the influence Facebook had on the last US Presidential elections - you may recall the kerfuffle over Cambridge Analytica...yeah that one.   https://www.netflix.com/gb/title/80117542      Sound like it's going to be unbelievably dull - it isn't and is well worth a watch - you'll look at Facebook in a different way after that.

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10 hours ago, Cosmicblue said:

Facebook...is one of the more worrying aspects of our digital society, used by millions of humans with nary a thought for why it can be free to use - the information that Facebook extract and extrapolate on every single user is staggering, truly almost beyond belief. 

Netflix made a documentary called the 'Great Hack' which looks at the influence Facebook had on the last US Presidential elections - you may recall the kerfuffle over Cambridge Analytica...yeah that one.   https://www.netflix.com/gb/title/80117542      Sound like it's going to be unbelievably dull - it isn't and is well worth a watch - you'll look at Facebook in a different way after that.

I’ll take a look 👀 thank you 😊 

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On 21/04/2020 at 10:55, Cosmicblue said:

Facebook...is one of the more worrying aspects of our digital society, used by millions of humans with nary a thought for why it can be free to use - the information that Facebook extract and extrapolate on every single user is staggering, truly almost beyond belief. 

If something is free, then YOU (well, data about you) are the product. 

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The issue described in the OP really isn't Facebook in itself, it is the wider context of digital tracking through the use of cookies mostly.

There are hundreds of companies who do tracking via cookies, if say Facebook, Amazon, Ebay and Pigeon Watch all use cookies by the same tracking companies then no matter which channel you happen to click on content from that becomes available to them all.  That is why you can browse on Amazon for a dry wall screwdriver and the next thing you know it pops up in a targetted ad when you are reading the Sun online.

The best thing you can do is to decline all cookies on every website that you visit, install an ad blocker on your browsers that not only stop adverts being displayed but stop advert tracing too, make sure the privacy settings on all browsers are set to maximum, if needs be use a VPN and in-private/incognito browsing everytime you go online.

The problem with the above is that it is really hard work, some web sites have decent cookie controls that allow you to reject all non essential cookies and others make it damn near impossible to turn things off without a major effort. 

Also worth saying, by the time we all worked out this wa a problem the ship had long since sailed.  If we do anything online beyond anonymous browsing then we leave a huge digital footprint.

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