As has been said, the anti-shooting lobby has found a real powerbase on social media and are really dominating the domain, and preaching to and possibly converting the apathetic.
It may seem a silly thing to do to many of the older guard of shooting, but social media really does control how people think, and to not engage on these platforms with earnest is a mistake being made by many of the larger shooting organisations. Mainstream media has less sway than ever, you only need to look at your own screen time and see your usage of a variety of social media apps and look at the time you spend using that vs the time you use reading mainstream news.
I have no doubt that is one was to look at the media departments of any anti shooting organisation they would put all pro teams to shame. It seems ridiculous that the shooting community rely on Fieldsports Britain, a private company, for their social media news updates.
It is indeed possible for a small team to create a lot of content. At TGS we manage 3 videos a week minimum, yes there is a lot of studio stuff, but content is content - and content is King. Fieldsports Britain put out a weekly episode of 3-4 parts - with a filming and editing team of 2.
BASC should be crushing it - I wish the applicant best of luck, but to make a difference BASC should be hiring 4 videographers and creating the best pro-shooting and conservation content in the UK.
Hindsight is a powerful thing and I believe BASC will regret not doubling down on their social media presence NOW, in years to come.