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Sainsburys teams up with BASC


webber
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More from CA today:

 

The Countryside Alliance's influential Game-to-Eat campaign continues to reach new audiences. In this week's Hello! magazine, on page 50 - 52 there are three pages of Game-to-Eat's recipes from the current recipe booklet, bringing game into the homes of the magazine's 405,615 readers.

 

The campaign has also had some positive feedback from Tesco, with game buyer James Renshaw commenting on the success of the recent pheasant sampling for store customers: "As the British wild game season has a very short window being one of our truly seasonal foods we took the opportunity to introduce pheasant to our shoppers with hot sampling with the Game-to-Eat campaign. The initial feedback is looking positive. We've seen a steady increase in interest in game and sampling can help capitalise on their interest."

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