Has anyone seen this on Facebook and twitter, the old frenchies are up in arms as Aigle the wellie boot manufacturer are now tied in with the LPO which is kind of like the RSPB, they seem to be the main opponent to hunting in France, below is an article in it translated from French.
The announcement, or rather the partnership, which was signed yesterday between the LPO and the world-famous company Aigle has had the effect of a bomb on social networks .... of hunting
On the one hand, we have on the one hand high quality products appreciated by hunters, and on the other an association that viscerally hates hunters. The two mixed together form an explosive cocktail that will not take long to explode
Let's see why Eagle and the LPO decided to join forces. As everyone knows the logo of the brand is none other than an Eagle. It was Hiram Hutchinson, the creator of the (American) brand in 1853 who chose the raptor as emblem.In order to move forward in an eco-responsible way, even within the framework of a CSR approach (corporate social responsibility) Aigle wanted to engage in a cause, and to do this better than to take part in projects around eagles.
For this reason the firm is close to the LPO and yesterday signed a three-year agreement with the association chaired by Alain Bougrain-Dubourg.
The CEO of Aigle explains this partnership in the following way: " We are willing to interact differently with our customers, via a new loyalty program called Terres d'Aigle, newsletters and social networks . We reach a million consumers and interact regularly with a few hundred thousand of them and therefore as many potential ambassadors. »»
Aigle will therefore take part in large-scale projects for the protection of the Eagles, through actions led by the LPO that Aigle will finance.
This is where the rub, the hunters, who form an important part of the clientele of Aigle, feel blousés and betrayed. Not because Aigle is committed to saving a species, on the contrary, but because the company will finance the LPO.
Basically, buying Aigle boots amounts to fund the main opponent hunting association. A little masochistic, no? In any case it is clearly what hunters seem to be saying on social networks since this morning ...
Before shooting red ball, let the time to speak on the subject, the brand has always been with the hunters until now.