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Why are Eley subs so hard to find....


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My Weihrauch HW60 loves Eley subsonic ammo. I've tried loads of others but nothing else groups like them. You would think, would you not that in Britain, ammunition from a British manufacturer would be cheap and plentiful compared to foreign imports? Of 6 or 7 gun shops in a 20 mile radius, only one stocks them, and today charged me £6.25 a box for the privilege, nearly 2 quid a box more than Winchester subs, which I think are loaded in Australia!!!! Where's the logic in that? :no:

 

I tried to get some at the CLA game fair, but not one dealer on Gunmaker row had any. I like to fly the flag and buy British, I really do, but at those **** taking prices and such poor availability, I'm not sure they deserve my custom - or to stay in business for that matter. Rip off Britain strikes again :/

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Sportsmans Gun Centre in Exeter have them 'cos I saw them there last week, but that's not going to help you in Gloucester.

 

What about writing or phoning Eley and explaining that you love their product but can't find any decent local distributors? Any manufacturer really should take this seriously and it may just be that they don't know the end user can't get the product. Sounds like they need to get their marketing and distribution channels sorted.

 

Sometimes theis 'short supply' thing is a cynical attempt by manufacturers (with the co-operation of their distributors) to keep the price unreasonably high.

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In business, which customers do you look after most?

What percentage of their overall sales does the UK market generate?

When there was no competition, how much did that company donate in "sponsorship" over the years?

 

It's fine looking after your export markets, but where's the business sense in crucifying your home one? If the UK is such a small part of their overall market, then charging more than everyone else probably doesn't earn them much money, just a reputation for being greedy and unprincipled.

Edited by Blunderbuss
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It's not a few pence though, they're 20-30% more than ammunition imported from Australia, the US and perhaps of more relevance Europe. I actually don't object to paying more for a quality British product, rather than say something of poor quality made by low paid workers in the third world. But that's not what we're talking about here. Because Eley is significantly more expensive than ammunition made by in European or American factories, even the likes of Lapua or RWS which are high quality products with similar costs and overheads to a UK company.

 

I had a look at Eley .22 subs in the US, and found this example, for $9.50 a box, £5.80 at today's exchange rate. How come these can be shipped for thousands of miles across the Atlantic, with Eley, hauliers, the exporter, shipping company, importer and US retailer all taking a slice of profit along the way and still sell them for less than I can buy them in their country of manufacture. Yep, it's all the British customers' fault, we're just plain greedy :/

Edited by Blunderbuss
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Hi mate - Are we talkin .22 - cause if we are I bought 2 boxes from Tim's in Westgate St , Gloucester yesterday - £5.50p for 50 - Bigrob. :good:

 

Cheers Tim :good: That's a bit better than the robbing **** at the Cotswold Shooting Company in Ciren, but still a quid more than I can get Winchester subs for, which are only marginally less accurate - I might switch :/

Edited by Blunderbuss
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Just paid £3.72 per box (buying a brick of 500) for Winchester subs. Big difference.

 

Are they really much better?

 

Yes, they are very consistent. Eley Subs average 1/2" groups at 75m on my Anschutz. Winchester Subs can only manage an inch.

 

If you can get them Lapua subsonics (or SK as they are known now) have the edge on Eley, I can get fractionally tighter groups with them.

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  • 3 weeks later...

Jeez - over a fiver for 50, they are expensive!

 

Just paid £3.72 per box (buying a brick of 500) for Winchester subs. Big difference.

 

Are they really much better?

 

The shop you bought them from will have to pay more than that to replace them, Winchester have had a big price rise.........

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  • 4 weeks later...

just been and got 500 eley subs and paid £58!!! :o 31/2 years ago when i got my ticket i was paying £22.50 for 500 last time about 6 months ago i paid about £48-50 i might have to start using a catapult and pebbles at this rate.

 

to be fair for the ammount i use it's not worth moaning it works out at about £10 a month which in the grand scheme of things isn't a lot i spend that a week on lottery tickets! its more the fact they've nearly trippled for me yet others don't seem to be hit by such high rises.

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Eley i think are made in Australia too, almost all rimfire ammo is.

 

Eley .22 is still made in UK. I did email them about cost and availability but they couldn't be bothered to reply. In this instance because they seem not to give a toss about small customers I'm going to have to reconsider my buy British principles. RWS works almost as well :good:

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