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David BASC
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Whilst I am sure the ad if well intentioned, it does portray us in an unfortunate light by association.

 

It is too much of what may be construed “what men with guns will do†and how sportsmen behave.

 

Many of the general public will see this as a very small step from annoyance over some unruly kids to gun owners in the UK taking the law into their own hands.

 

I am making a complaint.

 

Malk

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COLLETTE COLLINS from barnardos has just phoned me back to say that they were in contact with the BASC on friday ( press dept DAVD HARPER ) and he was told about this ad and its content then , she also tells me that i was not their intention to offend shooters and at the time she had only had 3 complaints from shooters ,( this is the info given by collette 5 mins ago so if have somthing to say to her about this matter now is the time , her email adress was posted earlier

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Holy Hell!!!!!!!!!!!!

 

What on earth ...

 

Have just spoken to a lady at Barnados, and she has told me that the advert is based on comments from a UK Newspaper website.

 

I have also been onto the CA who i am a member of and they are going to look into it.

 

OFCOM may also be interested!! :hmm:

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Irony, it's like lead and tinny.....

 

This thread does somewhat demonstrate that the shooting community need to become more media savvy. Perhaps BASC do need their media centre after all eh?

 

No doubt SACS will be all over this, deploying a specialist media team to see if they can arbitrate and assist in the resolution of the dispute - but only once he gets back from doing his shopping and has taken his mum down to the post office :hmm:

Edited by Mungler
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Hmmmm,

 

They called Friday around 3PM to say they were launching something on Monday (today) and shooting is mentioned - we asked what the content was i.e. was it anything for us to be concerned about - they said no they were just calling us out of courtesy.

 

The first time we knew the content was this morning, as they would not show it to us on Friday.

 

 

David

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No doubt SACS will be all over this, deploying a specialist media team to see if they can arbitrate and assist in the resolution of the dispute - but only once he gets back from doing his shopping and has taken his mum down to the post office :P

 

Hehehe

 

Nice one Mung mate..

 

I just spat half a packet of Mc Coys over my laptop :hmm::P:P

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Perhaps SACS would like a S/H Skoda estate? I know where they can get one.

 

The latest news on their website is you can get half price admission to the Galloway Country Fair with their membership card. Finger on the pulse as always.

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I dont see any harm in the film to be honest.The advertising agency responsible would have delibretly chosen something heart hitting like shooting children to get lots of people talking and complaining only draws attention to it further.I just cant see how this can possibly harm legitemate shooters like ourselves.

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Here's what I wrote to Sheila Patel, the Barnardos PR wifie here in Scotland. You'll get contacts for all their other regions on their website:

 

Dear Shiela,

 

As someone who worked closely with Barnardos Scotland (when Hugh McIntosh was director) I was appalled to see the video clip on the front page of http://www.barnardos.org.uk/

 

To use such a distasteful device to highlight the demonisation of children completely misses the mark when the video, in fact, demonises another minority group - legitimate shooting sportsmen. The inclusion of game birds served at table and duck calls and decoys in the film makes it clear that you intend the video to portray legal gun owners (rather than criminals). This I consider is totally unacceptable and is likely to result in many, many respectable people withdrawing support from Barnardos.

 

Yours sincerely,

 

Eric Begbie

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The latest:

 

BASC has received an apology from Barnardos over its portrayal of ‘hunters’ in its latest campaign film.

 

Barnardos says it never intended to offend anyone and has released a statement of apology which will be carried on the BASC website.

 

Barnardos Director of Communications, Diane Tickell said:

 

“This film in no way intended to negatively portray legitimate shooting sports or offend BASC or your members and any offence caused is entirely unintentional. The overall aim of our campaign is to highlight that Barnardo’s Believes in Children and in particular highlight our work with children in trouble.â€

She added: “This film quotes actual comments left by members of the public on message boards within UK newspaper websites. Barnardo’s think it is unacceptable to talk about children in this manner: words like 'animal', 'feral,' 'vermin' and “shoot a few†used in reference to children. We felt it was necessary to show these words in action to bring home just how prevalent and damaging the use of this language is, hence the use of the hunting imagery. We are using the concept of people shooting as a metaphor to highlight the severe and irresponsible way in which society has begun to demonise children in the UK.â€

 

Barnardos campaign says that there is an unjustified and disturbing intolerance to children in modern society, and that they are being demonised. The British Association for Shooting & Conservation argued that the charity appeared to demonise people who lawfully shoot, in their campaign film, which was not acceptable.

 

Barnardos says the film will be superseded by a television advertisement campaign, which will begin next week and which will contain no images of hunting or legitimate firearms.

 

BASC Director of Communications, Christopher Graffius said:

 

“BASC is reassured that Barnardos did not intend to cause offence and is pleased that an apology has been given to the shooting community.â€

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The last part of your post David is almost beyond belief.

 

BASC Director of Communications, Christopher Graffius said:

 

“BASC is reassured that Barnardos did not intend to cause offence and is pleased that an apology has been given to the shooting community.â€

 

Has this apology been made public? Are Barnado's putting a big newsflash on their website? Are they running a similar ad campaign apologizing for what they have done?

 

More to the point is this trash still on their website? Edit, yes it is, so although they didn't mean to offend they are perfectly happy to leave this video on there website.

 

They should be hauled over the coals for this and not just accept an apology because they didn't mean to offend. The fact is that they have offended and what are they doing to put it right?

Edited by MC
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For a start they can run the same ad campaign but with the message that this is in no way portraying how responsible law abiding firearms owners act.

 

They can then remove this drivel of their website.

 

They can also use the media to apologise to the shooting community in the same way they use it to try and relieve us of our cash. They are quick to run TV adverts asking for money, let's see how quick they are to go on New at Ten to apologise.

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Response from the BBC -

 

Thank you for your email refering to the Barnardo's advert features on

the BBC News website.

 

The video forms part of a wider piece about the Barnardo's advertising

campaign. It's produced by the charity and has been included in the

story for the purposes of illustration.

 

According to the charity, it's designed to make the point that some

people think children and young people are "vermin" who need to hunted

down. I can't speak for the charity, so I don't know exactly why they

chose to use people with guns as opposed to other weapons.

 

Again, because I don't speak for the charity, I can't say whether their

intention was to portray gun-owners in a bad light (although I'd be

surprised if that was what it meant to do). From our perspective, we had

no intention of making gun-owners look like "villains" as you say. As

previously stated, the video is posted on the news website to illustrate

the story of the Barnardo's campaign, and for no other reason.

 

Thank you again for you email,

 

Mark Barlex

 

so no response then really

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The latest:

 

BASC has received an apology from Barnardos over its portrayal of ‘hunters’ in its latest campaign film.

 

Barnardos says it never intended to offend anyone and has released a statement of apology which will be carried on the BASC website.

 

Barnardos Director of Communications, Diane Tickell said:

 

“This film in no way intended to negatively portray legitimate shooting sports or offend BASC or your members and any offence caused is entirely unintentional. The overall aim of our campaign is to highlight that Barnardo’s Believes in Children and in particular highlight our work with children in trouble.â€

She added: “This film quotes actual comments left by members of the public on message boards within UK newspaper websites. Barnardo’s think it is unacceptable to talk about children in this manner: words like 'animal', 'feral,' 'vermin' and “shoot a few†used in reference to children. We felt it was necessary to show these words in action to bring home just how prevalent and damaging the use of this language is, hence the use of the hunting imagery. We are using the concept of people shooting as a metaphor to highlight the severe and irresponsible way in which society has begun to demonise children in the UK.â€

 

Barnardos campaign says that there is an unjustified and disturbing intolerance to children in modern society, and that they are being demonised. The British Association for Shooting & Conservation argued that the charity appeared to demonise people who lawfully shoot, in their campaign film, which was not acceptable.

 

Barnardos says the film will be superseded by a television advertisement campaign, which will begin next week and which will contain no images of hunting or legitimate firearms.

 

BASC Director of Communications, Christopher Graffius said:

“BASC is reassured that Barnardos did not intend to cause offence and is pleased that an apology has been given to the shooting community.â€

 

:P:hmm:

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