End of Land Rover brand

[Wylye]

So JLR are dropping the Land Rover brand and intend to market different models by their own name - Defender, Discovery etc.

Can't see this being a positive move somehow. Land Rover must be one of the strongest brands in the world.

[billytheghillie]

6 minutes ago, Wylye said:

So JLR are dropping the Land Rover brand and intend to market different models by their own name - Defender, Discovery etc.

Can't see this being a positive move somehow. Land Rover must be one of the strongest brands in the world.

Aye, one of the strongest brands making carp vehicles.

[London Best]

54 minutes ago, billytheghillie said:

Aye, one of the strongest brands making carp vehicles.

After 47 years never without a Land Rover I have to disagree with that.

[ditchman]

ive had landrovers since 1977 until recently....not a problem with defender 109 88 etc...............all the other ones range rover disco freelander..........proberly the most unreliable cars in the world

[Wylye]

I took my test in a Land Rover 55 years ago and I’ve owned various models since. Good and bad in all honesty, Freelander 2 was the most reliable and Disco 3 the least. Had Mercs too and had loads of trouble. Shame to see it go all the same.

[jall25]

1 hour ago, London Best said:

After 47 years never without a Land Rover I have to disagree with that.

Me too 

[Westward]

In a couple of years JLR will be 100% electric so it won't just be the Land Rover brand that ceases to exist. it'll be the whole company!

[Centrepin]

I think LR stopped being LR when the Disco 2 finished. They tried to hang in with Defenders but even they got ridiculous.  Range Rover was certainly finished when that evoque thing came out.

A good Series, early defender early range rover or Disco 1 and they were proper 4x4s.

Land Rover unfortunately are just a luxury car maker who's vehicles happen to have 4 wheel drive. Much the same as Mercedes or Volvo.

I've been in and out of Land Rovers for over 50 years, military and civilian but doubt I'll ever own another. I've owned several, even built from scratch my own series. Loved and hated them, but unfortunately they've been done as a brand for years.

[udderlyoffroad]

Not entirely sure how they're going to appeal to, the uh Middle Eastern market, by going all-electric.  But I'm sure the marketing wonks know what they're doing. Ahem.

I can actually see the argument for dropping "Land Rover" for consistency across their other branding, as much as their aging former drivers disagree.  It's not as if it's a brand that inspires loyalty for its build quality.  "Kaputt ab Werk" as the Germans would say.

16 minutes ago, Centrepin said:

I think LR stopped being LR when the Disco 2 finished. They tried to hang in with Defenders but even they got ridiculous.

They had to finish with the classic Defender because successive owners had invested roughly £0 in modernising it, unlike Mercedes with the G-Wagon.  Its production methods were so dated and labour-intensive, it was costing them more to build than a top-of-the-line Range Rover.

 

[Westward]

1 hour ago, udderlyoffroad said:

Not entirely sure how they're going to appeal to, the uh Middle Eastern market, by going all-electric.  But I'm sure the marketing wonks know what they're doing. Ahem.

I think JLR's experienced marketing specialists must be weeping into their porridge at what is obviously a political gesture almost certainly emanating from the board.

Once they've lost the North American and Mid East markets - which they will - they'll be on their way out of business.

[Centrepin]

3 hours ago, udderlyoffroad said:

Not entirely sure how they're going to appeal to, the uh Middle Eastern market, by going all-electric.  But I'm sure the marketing wonks know what they're doing. Ahem.

I can actually see the argument for dropping "Land Rover" for consistency across their other branding, as much as their aging former drivers disagree.  It's not as if it's a brand that inspires loyalty for its build quality.  "Kaputt ab Werk" as the Germans would say.

They had to finish with the classic Defender because successive owners had invested roughly £0 in modernising it, unlike Mercedes with the G-Wagon.  Its production methods were so dated and labour-intensive, it was costing them more to build than a top-of-the-line Range Rover.

 

Some years ago I was in and out of Lode Lane with my lorries on a regular basis. 100s of brand new chassis stood on end outside one warehouse gathering rust before being used. Parts in crates all stored outside. I actually asked if they were faulty or rejects and was told to "look another way, say nothing and absolutely no pictures. At the time I was running a Disco 2, a 59 Series 2 and using a Disco 1 just off road. Very upsetting thinking rusty chassis going into brand new vehicles.

[ShootingEgg]

9 hours ago, ditchman said:

ive had landrovers since 1977 until recently....not a problem with defender 109 88 etc...............all the other ones range rover disco freelander..........proberly the most unreliable cars in the world

I have a 1967 series iia and a 2011 fl2 and the series is more reliable 😁😂

[ditchman]

7 minutes ago, ShootingEgg said:

I have a 1967 series iia and a 2011 fl2 and the series is more reliable 😁😂

its the bloody electrics......always electrics....they are total carp

[ShootingEgg]

15 minutes ago, ditchman said:

its the bloody electrics......always electrics....they are total carp

Yep the fl2 I have the battery is getting zapped when it's sat off on my drive. Yesterday did some tests and it was drawing nearly 3amps when sat unlocked, ignition off with the Bonnet up .. AGM 800 battery tested 75% at around 690 after the car running. Only 3 year old battery too.

[Weihrauch17]

4 hours ago, Westward said:

I think JLR's experienced marketing specialists must be weeping into their porridge at what is obviously a political gesture almost certainly emanating from the board.

Once they've lost the North American and Mid East markets - which they will - they'll be on their way out of business.

Go woke go broke as they say and they will.

[Centrepin]

Pictures from my workshop walls

 

[discobob]

I bet Land-rover memorabilia prices are currently shooting up...

[ditchman]

will the army be going all green and electric....?

[billytheghillie]

Remember, a LR will take you there, and a Jap will bring you back 😆

[Centrepin]

2 hours ago, ditchman said:

will the army be going all green and electric....?

Isn't the Army already green🤣

They're actually trialing several types of electric vehicle as well as unmanned vehicles for front line stores deliveries.

[billytheghillie]

2 hours ago, Centrepin said:

Isn't the Army already green🤣

They're actually trialing several types of electric vehicle as well as unmanned vehicles for front line stores deliveries.

So, electric charge up points will be popping up on the battlefield?

[ditchman]

2 hours ago, Centrepin said:

Isn't the Army already green🤣

They're actually trialing several types of electric vehicle as well as unmanned vehicles for front line stores deliveries.

bloody rediculous.....................its like 

"excuse me old chap.....im about to run you thro' with my sword...but dont worry ive wiped it down with TCP first....."

"oooohhh i hope those are non-toxic bullets you are shooting mewith ...and make sure they are lead free old bean"

[Centrepin]

50 minutes ago, billytheghillie said:

So, electric charge up points will be popping up on the battlefield?

It'll be the only charge the PC Brigade will allow.

22 minutes ago, ditchman said:

bloody rediculous.....................its like 

"excuse me old chap.....im about to run you thro' with my sword...but dont worry ive wiped it down with TCP first....."

"oooohhh i hope those are non-toxic bullets you are shooting mewith ...and make sure they are lead free old bean"

They made a start by making soldiers wear his vis jackets over camouflage clothing so they could be seen.

 

[NoBodyImportant]

My Land Rover was total ****.  But it was an older one.  I loved it though.  The mystique of not knowing if I was going to make it to my destination was half the fun.